If someone clicks on your ad… it’s great! Buttttt you’re still miles out from closing the sale – there’s a lot of steps you need to take to make it happen.
Customer attention is so sought-after, so you need to make an impact FAST. This is where people make a fatal mistake.
By only directing the ad-click to your home page, your customer needs to navigate their way to spending money… This isn’t proficient enough!
The transition from click to close must be smooth.
You’re losing COUNTLESS sales without a good landing page for your ads. Luckily, this article will show you how to make the best landing pages on the market.
Stop Making These 3 Mistakes
- You’re getting distracted.
“Thanks for clicking…”, “Here’s what we do…” – this doesn’t make sales!!
Everything needs to move the needle closer to the sale, whether it be your headline, copy, or images.
Treat landing pages like the rest of your business. All the writing principles (throughout our blog) must still be present on your landing page. Ask yourself ‘WIIFT’ – what’s in it for them?
Be clear, concise and focused on the sale.
- Your landing pages are too generic
This is what your ad management (should!🤞) looks like. It’s in-depth and audience-specific.
Why aren’t your landing pages the same?
Have a different landing page for each target audience, each ad set, and each ad!
It only makes sense… right?
You don’t catch whales with the same nets you do fish.
- You don’t have enough landing pages.
Click ad -> Landing page.
Landing page -> new page.
New page -> Another page.
Etc.
The more the merrier. Once you’ve got their contact info, get them to sign up for your blog, then browse your client testimonials and then your service overview.
Keep them on your page for as long as possible. – Never enough landing pages!
… Quality or quantity? Both!
Final Thoughts
If you don’t use landing pages – start today! The good news is, you already know what works.
For those who already use them, implement these tactics, and avoid the mistakes. Your landing pages will turn traffic into clients.
Talk soon,
Joe
P.S. Want me to show you exactly how to landing pages that sell? Fill out this form for a free strategy session—no cost, no obligation. Just actionable advice that’ll get you more conversions and sales.
